NEED FOR EXCELLENCE
DAVIS (USA) - Ladies and Gentlemen, when—after two years of discussing and experimenting with a model of excellence in olive oil—in the year 2007 I came to Davis to organize the first “Beyond Extra Virgin” conference, a friend of mine who had an important role in the olive oil world asked me “What are you going to do there?” I answered “I want to go there to promote a world segment of excellence in olive oil.” His response was: “This is impossible,” and he explained to me the many reasons why this was an impossible goal. He presented the same arguments that you have been presenting today in the discussion of the previous Forum. I would like to point out to you that this morning, in his inspiring speech, Paul Bartolotta presented a quite similar situation he had to face when he presented his concept of a daily fresh fish import from Italy. Many told him that his project was impossible to realize. Paul’s answer to them was “If you say that it is impossible, then you are wrong,” and he proved, in fact, that the project was not only possible, but profitable.
by Editorial Staff OOV